Grammy-winning American singer Lizzo has been one of many strongest and most constant advocates of body positivity and inclusivity. She typically makes use of her Instagram account to make statements on self love, self acceptance, body image, and far more.
Now, she is popping her advocacy into motion by launching a shapewear model named after her childhood nickname, Yitty. Her model will be part of the leagues of massive shapewear names like Spanx and Kim Kardashian’s Skims. Yitty will provide bras, leggings, shorts and extra in sizes starting from XS to 6X in three strains — “Almost Bare,” which options seamless clothes; “Mesh Me,” a group of mesh kinds that may be worn as outerwear; and “Main Label,” with on a regular basis life-style items.
Asserting the launch on her Instagram account, Lizzo launched the model identify with a tattoo and wrote within the caption: “This can be a dream 5 years within the making….” She additionally added Yitty is “Shapewear you possibly can put on Underwear, Overwear, Anyplace. For Each Rattling Physique. Are you prepared for the YITTY LIBERATION?”
In one other put up, Lizzo penned down a protracted observe about what impressed her to begin the model and who it’s for: “This can be a love letter to my huge grrrls, and a welcome letter to Each Physique.”
She added that “That is *not* an invite to vary who you’re… this is a chance to BE who you’re in your phrases. I don’t learn about y’all— however I’m sick of individuals telling me how I’m presupposed to feel and appear about my physique. I’m uninterested in discomfort being synonymous with attractive. If it’s uncomfortable TAKE IT OFF. And if it makes you’re feeling good PUT IT ON. @YITTY isn’t simply shapewear, it’s your likelihood to reclaim your physique and redefine your magnificence normal. I like y’all”.
In an Instagram dwell video, Lizzo shared that she has been sporting shapewear “for a very long time” — since faculty– and stated the way it was painful and uncomfortable, and desires her line to be totally different than “unhappy, restrictive shapewear.”
The model will launch on-line on April 12.