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Mercedes-Benz sees best-ever 12 months in India

Mercedes-Benz sees best-ever 12 months in India

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NEW DELHI: Pointing to a powerful demand within the luxurious automobile area, German big Mercedes-Benz has stated that it has pending orders in extra of Rs 3,500 crore in India with over 5,000 automobiles but to be delivered, as the corporate expects to clock its best-ever gross sales within the nation this 12 months on the again of a powerful double-digit progress.
Santosh Iyer, VP (gross sales & advertising) at Mercedes-Benz India, stated the customer rush stays robust for luxurious automobiles, led by quite a lot of elements, together with pent-up demand in addition to greater disposable incomes on account of much less spending on journey and buying over the previous two years that had been hit exhausting by Covid restrictions and lockdowns.
“The India story stays robust, and we hope to surpass all earlier information this 12 months,” Iyer informed TOI as the corporate drove within the C-Class sedan priced between Rs 55 lakh and Rs 61 lakh (ex-showroom).
At its peak, the corporate had bought 15,538 items in 2018, although numbers had come down thereafter, first on financial slowdown, and thereafter as a result of Covid slowdown and semiconductor shortages.
Iyer stated that many fashions of the corporate are on a wait-list, and it has even stopped taking bookings for fashions such because the G-Class and the GLS-Maybach that price upwards of Rs 1 crore.
“There’s a painful ready interval, and now we have to face a tricky time explaining the scenario to the consumers. For instance, the A-Class has a ready interval of 4 to 5 months, S-Class has a ready of three to 4 months, GLE of 4 months, and GLS of eight to 12 months.”
Demand has been coming from throughout the markets, not solely from metros and bigger cities, but additionally from smaller cities corresponding to Guwahati, Surat, Ahmedabad, and Chandigarh. “Amongst different elements, we see a bent the place individuals appear to be rewarding themselves with new automobiles for attaining robust enterprise outcomes. Additionally, professionals corresponding to medical doctors and designers have been shopping for luxurious automobiles.”
Iyer additionally stated {that a} youthful shopping for inhabitants has additionally been behind the surge. “Even for a mannequin such because the S-Class, the typical shopping for age has come down from 42-43 years beforehand to 38 years now.

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