As of December 2021, India had a complete of 646 million energetic web customers aged 2 years and above, 592 million of whom are aged 12 years and above. The variety of net users aged 12 and above has grown 37% since 2019.
The examine discovered that a lot of the expansion in web utilization might be attributed to the big variety of ladies who logged on for the primary time over the previous two years. Dolly Jha, managing director at Nielsen India which carried out the examine, advised TOI the information factors in the direction of a placing 61% rise in energetic feminine web customers since 2019.
“The pandemic has definitely acted as a catalyst to the rise in web literacy amongst feminine customers. Curiously, the examine signifies that 1 of each 3 females in rural India is an energetic web consumer, hinting on the fast-growing digital panorama in rural India. Nevertheless, a big share amongst them are nonetheless off the web, thereby leaving room for additional development,” she stated.
General, the male-to-female ratio amongst energetic web customers is 60:40. Jha added that availability of finances smartphones, among the most cost-effective cell information costs on the planet and authorities initiatives like Digital India all contributed to the surge in web adoption throughout the nation.
The examine additionally discovered that an amazing majority of Indians nonetheless entry the online through their cell phones and virtually 90% of all customers entry the web every day. Even amongst these aged 50 and above, the examine discovered 81% used the web every day.
Shopping social media platforms appears to be the preferred on-line exercise in India, whereas watching movies and listening to music comes a detailed second. Near 440 million customers watch movies on the web of which 54% are from rural India, the examine discovered. It added that city India nonetheless dominates with regards to on-line purchasing, use of on-line banking and digital funds. The examine was carried out from September 2021 to December 2021 and lined 110,000 family members throughout 27,900 households.