Home Entertainment Vikramaditya Motwane on India’s ‘one dimension matches all’ mannequin of leisure

Vikramaditya Motwane on India’s ‘one dimension matches all’ mannequin of leisure

Vikramaditya Motwane on India’s ‘one dimension matches all’ mannequin of leisure

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The director believes that solely an formidable studio, prepared to spend money and time on youngsters’s content material, can change the established order

The director believes that solely an formidable studio, prepared to spend money and time on youngsters’s content material, can change the established order

“I imagine [and this isn’t limited to content for kids] that we’re nonetheless too used to creating content material as ‘one dimension matches all’. The identical for everybody: stalls and balcony, wealthy and poor, young and old. Networks would reasonably service the most important a part of the pie than smaller bits as a result of they really feel that’s the most effective return on funding. Which is why we don’t have a powerful style slate — motion, horror, children’ movies, and many others. An excessive amount of work for too little returns, in line with the powers that be. Which is a really brief sighted option to see issues, for my part.

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Secondly, the English talking children are watching English content material on OTTs and within the cinemas. They usually’re loving it. We don’t have the budgets that the Individuals do and discover it very tough to compete when it comes to high quality and visible influence. Which is the rationale why the animation business in India by no means took off. How do you compete towards a Frozen? And with dubs, they’re additionally capable of seize the native language market as properly.

A still from ‘Frozen’

A nonetheless from ‘Frozen’

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Lastly, for an Indian present or film for kids to work within the nation, it’s going to wish a really affected person and bold studio — that’s prepared to spend money and time on the writing and the making. I imagine it may be executed, however I don’t assume any of the studios in India are prepared.

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